Get Found Fast with Google Ads
At Aim Set Win, we don’t just put up ads we create Google ad campaigns that get your HVAC or plumbing business noticed by people who are ready to buy. Imagine showing up at the top of Google when customers search for services like yours. Our PPC campaigns make it easy for the right people to find you, helping you get leads faster.
With our approach, you’ll see your ad budget go further. We design ads that turn clicks into real customers and keep adjusting them to get the best results, month after month. Let’s make sure your business is seen by people who are ready to call or book!
Targeted Google Ads built for HVAC and plumbing businesses to reach more customers, get quality leads, and grow over time.
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PER SERVICE
Ad Spend: Separate from the management fee. Ad spend is billed directly by the ad platforms and based on your set budget.
For businesses with an ad spend of over $10,000 per month.
Minimum Ad Spend: $10,000/month
No Maximum Ad Spend: Scale your budget as high as you need to drive growth.
The cost of leads depends on your industry and where you’re located. For example, HVAC or plumbing leads can cost $30–$100 each. We work hard to get you the best return on your money by focusing on people who are ready to book your services. Over time, we make your ads even better to lower your costs and get you more value.
Google PPC works fast! You can usually start seeing leads within the first week. Over the first 30–60 days, we’ll make changes to improve the ads, so they perform even better.
We aim to bring you leads from people who are searching for your service right now. These are high-quality leads—people ready to call, book, or ask for a quote. We also make sure your ads don’t show up for searches that aren’t related to your business, so you’re not wasting money.
We track things like how many people click on your ad, how much each click costs, and how many leads you get. You’ll get clear reports showing how many calls, form submissions, or bookings came from your ads. We also talk with you regularly to go over the results and make sure your ads are doing a great job.
We focus on service businesses like HVAC, plumbing, mobile detailers, and locksmiths, so we know what works for you. We don’t just create ads—we build a plan to get you the best leads. Plus, we’re based in San Antonio and have been helping businesses like yours since 2013. Our personal touch and experience make us stand out.
No one can promise exact results because PPC changes all the time. But we promise to keep improving your ads to get the best results for your money. If things aren’t working, we’ll figure out why and fix it. You’ll always know what’s going on with your ads.
Visitor Insights: New vs Returning and Device Breakdown
– New vs Returning Visitors:
– New Visitors: 1.7K (10.02% increase)
– Returning Visitors: 179 (4.03% increase)
– Device Breakdown (This Month):
– Desktop: 1,052 visitors (40.27% increase), 4 min 27 sec avg engagement time
– Mobile: 652 visitors, 46 sec avg engagement time
– Tablet: 33 visitors, 46 sec avg engagement time
Key Takeaways:
– Majority of traffic comes from desktop users, with strong engagement time.
– Mobile traffic is significant but has lower engagement rates.
Client Overview:
Objectives
Results
Ads Sample
Key Achievements:
Conclusion:
The Google Ads campaign for Paschall Plumbing Heating Cooling delivered exceptional results, driving a consistent stream of leads at a reduced cost per acquisition. With a well-crafted strategy focused on high-intent keywords, optimized ad creatives, and a data-driven approach, we successfully met the client’s objectives.
Introduction
This case study evaluates the performance of a landscaping services marketing campaign over 60 days, focusing on various digital advertising strategies employed to achieve cost-effective customer acquisition. The client aimed for a cost per acquisition (CPA) of $100 or less, targeting states including Florida, Michigan, New Hampshire, Ohio, Rhode Island, Tennessee, Texas, and Vermont.
Client Objectives
Campaign Overview
The campaigns managed during this period included various targeted advertising strategies across different platforms:
Performance Summary of July and August 2024:
Auction Insights indicates our ads are doing better than our competitors.
Key Strategies for our Google Ads Success
Company Overview
Green Attics Heating and Cooling specializes in sustainable HVAC and insulation solutions for the Dallas-Fort Worth (DFW) area, focusing on energy-efficient comfort for both residential and commercial clients.
Campaign Objective
Green Attics launched a targeted Meta Ads campaign to promote its HVAC and insulation services in the DFW area. The primary objective was to generate quality leads for specific services, including duct cleaning, spray foam insulation, and attic blown insulation, while driving brand awareness and engagement within the local market. The campaign aimed to increase the company’s client base and educate homeowners on the benefits of energy-efficient solutions through a targeted and cost-effective digital marketing strategy.
Campaign Strategy & Execution
The Meta Ads campaign was structured around three core services:
1. Duct Cleaning
2. Spray Foam Insulation
3. Attic Blown Insulation
Each campaign was designed with a clear value proposition, highlighting Green Attics’ commitment to energy efficiency and comfort. The ads leveraged geo-targeting to focus on the northern DFW metroplex, ensuring they reached potential customers in key service areas.
Campaign Analysis & Insights
The campaigns demonstrated that targeted messaging for specific services effectively engages audiences interested in energy-efficient home improvements. The attic blown insulation campaign achieved the highest ROI, indicating that messaging around comfort and insulation is particularly resonant among DFW homeowners. The duct cleaning and spray foam insulation campaigns, while effective, suggested areas for optimization, particularly in cost per lead.
Key Results:
– Reach: 11,478
– Leads: 16
– Cost per Lead: $57.10
– Total Spend: $913.64
– Reach: 11,655
– Leads: 16
– Cost per Lead: $84.55
– Total Spend: $1,352.82
– Reach: 25,233
– Leads: 28
– Cost per Lead: $52.37
– Total Spend: $1,466.34
Key Takeaways:
– Attic blown insulation had the highest ROI, resonating well with homeowners.
– Campaigns generated high-quality leads and increased local brand visibility.
– Insights highlight optimization opportunities for duct cleaning and spray foam insulation campaigns.
Conclusion
Green Attics’ Meta Ads campaign effectively generated high-quality leads and boosted brand visibility in the DFW market. By strategically targeting local homeowners with relevant messaging, Green Attics strengthened its position as a go-to provider for energy-efficient HVAC and insulation solutions. With insights from this campaign, Green Attics is well-positioned to optimize future advertising efforts and continue its growth in the sustainable home solutions market.
Ad Samples:
Starting Point (July 2023):
– Authority Score: 12
– Organic Search Traffic: 900 visits/month
– Backlinks: 148 links from 52 domains
Results After SEO Implementation (August 2024):
– Authority Score: 22 (Nearly doubled)
– Organic Search Traffic: 3,900 visits/month (Over 4x growth)
– Backlinks: 1,900 links from 228 domains (Massive increase)
Takeaway:
– Strong improvements in traffic and visibility.
– A proven approach to help businesses attract more customers.
– Clear success in boosting their online presence.
Starting Point (September 2022):
– Authority Score: 10
– Organic Search Traffic: 1,200 visits/month
– Backlinks: 8,900 links from 389 domains
After SEO Efforts (June 2024):
– Authority Score: 27 (Nearly tripled)
– Organic Search Traffic: 9,400 visits/month (Nearly 8x growth)
– Backlinks: 10,000 links from 2,200 domains (Huge expansion)
Impact:
– Significant growth in traffic and authority.
– More visibility to attract customers.
– Clear results from targeted SEO strategies.
– Initial Status (September 2023):
– Authority Score: 10
– Organic Search Traffic: 789 visits/month
– Backlinks: 34 links from 11 domains
– Results After SEO Implementation (September 2024):
– Authority Score: 22 (More than doubled)
– Organic Search Traffic: 6,400+ visits/month (8x increase)
– Backlinks: 814 links from 311 domains (Significant growth)
What This Means for Their Business:
– Dramatic improvement in visibility online.
– More local traffic and customer engagement.
– Better online authority to rank higher in searches.
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