Dominate Your Market with Targeted PPC Campaigns
At Aim Set Win, we don’t just run ads—we build strategic PPC campaigns that position your service business in front of the right audience at the right time. Whether you’re in HVAC, plumbing, or any other service industry, our campaigns are designed to drive high-quality leads and deliver a strong return on investment. With expert management and ongoing optimization, we ensure that every dollar you spend contributes to sustained growth and market dominance.
Proven PPC solutions tailored to service businesses, driving high-quality leads, increased visibility, and sustainable growth.
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PER SERVICE
Ad Spend: Separate from the management fee. Ad spend is billed directly by the ad platforms and based on your set budget.
For businesses with an ad spend of over $10,000 per month.
Minimum Ad Spend: $10,000/month
No Maximum Ad Spend: Scale your budget as high as you need to drive growth.
PPC (Pay-Per-Click) is a type of online ad where you only pay when someone clicks on your ad. It helps bring in high-quality leads because your ad shows up when people search for your services. We run PPC campaigns on Google, Facebook, and Instagram to get you the best results.
We start by learning about your business, target audience, and goals. Then, we research the best keywords, audiences, and ad creatives to get the highest return on your budget for both Google and Meta Ads.
We manage PPC campaigns on Google Ads, Facebook Ads, and Instagram Ads to maximize your reach and bring in more leads.
It depends on your industry and goals. Most service businesses start with at least $1,500 per month in ad spend across Google and Meta Ads for strong results.
We don’t just run ads—we focus on profit, not just clicks. Our team actively manages campaigns, provides clear reports, and makes sure every dollar spent is driving real leads across Google, Facebook, and Instagram.
We use tools like Google Analytics, Facebook Ads Manager, and Google Data Studio to track clicks, leads, and return on investment (ROI). We also review reports to adjust campaigns for better performance.
Yes! You own your ad accounts. We manage them, but you’ll always have full access to your campaign data on Google Ads and Meta (Facebook & Instagram) Ads.
We monitor and adjust campaigns weekly to improve results. This includes changing bids, testing new ads, refining keywords, and adjusting targeting for better conversions on Google, Facebook, and Instagram.
Most clients start seeing leads within the first few weeks. Results improve over time as we optimize your campaign on Google, Facebook, and Instagram.
For Google Ads, we research high-intent keywords—the ones most likely to turn into leads. For Meta Ads (Facebook & Instagram), we target the best audiences based on location, interests, and behaviors.
Visitor Insights: New vs Returning and Device Breakdown
– New vs Returning Visitors:
– New Visitors: 1.7K (10.02% increase)
– Returning Visitors: 179 (4.03% increase)
– Device Breakdown (This Month):
– Desktop: 1,052 visitors (40.27% increase), 4 min 27 sec avg engagement time
– Mobile: 652 visitors, 46 sec avg engagement time
– Tablet: 33 visitors, 46 sec avg engagement time
Key Takeaways:
– Majority of traffic comes from desktop users, with strong engagement time.
– Mobile traffic is significant but has lower engagement rates.
Client Overview:
Objectives
Results
Ads Sample
Key Achievements:
Conclusion:
The Google Ads campaign for Paschall Plumbing Heating Cooling delivered exceptional results, driving a consistent stream of leads at a reduced cost per acquisition. With a well-crafted strategy focused on high-intent keywords, optimized ad creatives, and a data-driven approach, we successfully met the client’s objectives.
Introduction
This case study evaluates the performance of a landscaping services marketing campaign over 60 days, focusing on various digital advertising strategies employed to achieve cost-effective customer acquisition. The client aimed for a cost per acquisition (CPA) of $100 or less, targeting states including Florida, Michigan, New Hampshire, Ohio, Rhode Island, Tennessee, Texas, and Vermont.
Client Objectives
Campaign Overview
The campaigns managed during this period included various targeted advertising strategies across different platforms:
Performance Summary of July and August 2024:
Auction Insights indicates our ads are doing better than our competitors.
Key Strategies for our Google Ads Success
Company Overview
Green Attics Heating and Cooling specializes in sustainable HVAC and insulation solutions for the Dallas-Fort Worth (DFW) area, focusing on energy-efficient comfort for both residential and commercial clients.
Campaign Objective
Green Attics launched a targeted Meta Ads campaign to promote its HVAC and insulation services in the DFW area. The primary objective was to generate quality leads for specific services, including duct cleaning, spray foam insulation, and attic blown insulation, while driving brand awareness and engagement within the local market. The campaign aimed to increase the company’s client base and educate homeowners on the benefits of energy-efficient solutions through a targeted and cost-effective digital marketing strategy.
Campaign Strategy & Execution
The Meta Ads campaign was structured around three core services:
1. Duct Cleaning
2. Spray Foam Insulation
3. Attic Blown Insulation
Each campaign was designed with a clear value proposition, highlighting Green Attics’ commitment to energy efficiency and comfort. The ads leveraged geo-targeting to focus on the northern DFW metroplex, ensuring they reached potential customers in key service areas.
Campaign Analysis & Insights
The campaigns demonstrated that targeted messaging for specific services effectively engages audiences interested in energy-efficient home improvements. The attic blown insulation campaign achieved the highest ROI, indicating that messaging around comfort and insulation is particularly resonant among DFW homeowners. The duct cleaning and spray foam insulation campaigns, while effective, suggested areas for optimization, particularly in cost per lead.
Key Results:
– Reach: 11,478
– Leads: 16
– Cost per Lead: $57.10
– Total Spend: $913.64
– Reach: 11,655
– Leads: 16
– Cost per Lead: $84.55
– Total Spend: $1,352.82
– Reach: 25,233
– Leads: 28
– Cost per Lead: $52.37
– Total Spend: $1,466.34
Key Takeaways:
– Attic blown insulation had the highest ROI, resonating well with homeowners.
– Campaigns generated high-quality leads and increased local brand visibility.
– Insights highlight optimization opportunities for duct cleaning and spray foam insulation campaigns.
Conclusion
Green Attics’ Meta Ads campaign effectively generated high-quality leads and boosted brand visibility in the DFW market. By strategically targeting local homeowners with relevant messaging, Green Attics strengthened its position as a go-to provider for energy-efficient HVAC and insulation solutions. With insights from this campaign, Green Attics is well-positioned to optimize future advertising efforts and continue its growth in the sustainable home solutions market.
Ad Samples:
Starting Point (July 2023):
– Authority Score: 12
– Organic Search Traffic: 900 visits/month
– Backlinks: 148 links from 52 domains
Results After SEO Implementation (August 2024):
– Authority Score: 22 (Nearly doubled)
– Organic Search Traffic: 3,900 visits/month (Over 4x growth)
– Backlinks: 1,900 links from 228 domains (Massive increase)
Takeaway:
– Strong improvements in traffic and visibility.
– A proven approach to help businesses attract more customers.
– Clear success in boosting their online presence.
Starting Point (September 2022):
– Authority Score: 10
– Organic Search Traffic: 1,200 visits/month
– Backlinks: 8,900 links from 389 domains
After SEO Efforts (June 2024):
– Authority Score: 27 (Nearly tripled)
– Organic Search Traffic: 9,400 visits/month (Nearly 8x growth)
– Backlinks: 10,000 links from 2,200 domains (Huge expansion)
Impact:
– Significant growth in traffic and authority.
– More visibility to attract customers.
– Clear results from targeted SEO strategies.
– Initial Status (September 2023):
– Authority Score: 10
– Organic Search Traffic: 789 visits/month
– Backlinks: 34 links from 11 domains
– Results After SEO Implementation (September 2024):
– Authority Score: 22 (More than doubled)
– Organic Search Traffic: 6,400+ visits/month (8x increase)
– Backlinks: 814 links from 311 domains (Significant growth)
What This Means for Their Business:
– Dramatic improvement in visibility online.
– More local traffic and customer engagement.
– Better online authority to rank higher in searches.
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