SEO + AEO Company for Home Services & Trades
SEO for Electricians : More Local Calls, More Booked Jobs
SEO for electricians that brings in local calls, not just rankings. Aim Set Win builds search systems for electrical contractors across Texas.
Return on Ad Spend - Real Plumbing Client, Q1 2026
Inbound Calls Tracked, Categorized & Reviewed
Contracts. Clients Stay Because Results Keep Coming
Across Every Google Review
"Aim Set Win really took the time to understand our plumbing business before doing anything. That made a difference. They manage our Google Ads and they know what they're doing."
Jacob Stultz, Owner, Stultz Plumbing
Profile, site, rankings and tracking, before anything is built.
Which pages to create, which to fix, and in what sequence.
Reported as tracked leads rather than ranking charts.
On-page optimization for each service and city combination.
Google Business Profile management: categories, posts, and Q&A.
Built from real customer questions, not keyword-stuffed filler.
Content structured so AI assistants can find and cite it directly.
Tracked calls and form submissions tied back to source, not just rankings.
Technical site health, speed, mobile experience, and schema, adjusted month over month.
Old Way - Scrolling Search Results
yelp.com › san-antonio-tx › plumbing
Best Plumbers in San Antonio, TX - 47 Results
Browse ratings and reviews for local plumbers. Compare prices, read recent reviews, and request quotes from multiple pros.
angi.com › san-antonio › plumbers
Top 10 Plumbers Near You (2026)
Get matched with pre-screened plumbers in your area. Compare quotes before you decide who to call.
Built for electrical contractors that are serious about growth and want to show up on Google and AI search, not just get a monthly report.
If you want a team that treats your business like it actually matters and proves it every month, let's talk.
Home service and trade businesses exclusively: plumbers, HVAC contractors, electricians, and roofers. We don't split focus across industries.
On-page optimization, Google Business Profile management, real-question content, citation and review work, technical site health, and AEO structuring.
We track calls and form submissions back to the source, so you see exactly which page and channel produced each lead.
Yes. Once we build it, it's yours outright, not something you rent from us for as long as you stay a client.
We transfer the website to your own hosting and set you up to handle maintenance on your own. No lock-in.
Search your own main service plus your city on a phone, logged out. If you are not in the Map Pack or on the first page, that is the answer. Other tells: no dedicated page for each city you serve, a Google Business Profile with the wrong primary category, and no idea which of your calls came from search.
Do the foundations yourself — complete your Google Business Profile, keep your business details consistent everywhere, and build a steady review habit. Hire out the parts that need volume and consistency: one page per city and service, technical site work, content that answers what customers actually type, and call tracking that shows what worked.
Still have questions about SEO for your electrical business? Call (210) 560-3733 or book a free strategy call.
Book a free strategy call. In 20 to 30 minutes, we'll look at your website and online presence together and map out what it would take to start getting real leads.
Visitor Insights: New vs Returning and Device Breakdown
– New vs Returning Visitors:
– New Visitors: 1.7K (10.02% increase)
– Returning Visitors: 179 (4.03% increase)
– Device Breakdown (This Month):
– Desktop: 1,052 visitors (40.27% increase), 4 min 27 sec avg engagement time
– Mobile: 652 visitors, 46 sec avg engagement time
– Tablet: 33 visitors, 46 sec avg engagement time
Key Takeaways:
– Majority of traffic comes from desktop users, with strong engagement time.
– Mobile traffic is significant but has lower engagement rates.
Client Overview:
Objectives
Results
Ads Sample
Key Achievements:
Conclusion:
The Google Ads campaign for Paschall Plumbing Heating Cooling delivered exceptional results, driving a consistent stream of leads at a reduced cost per acquisition. With a well-crafted strategy focused on high-intent keywords, optimized ad creatives, and a data-driven approach, we successfully met the client’s objectives.
Introduction
This case study evaluates the performance of a landscaping services marketing campaign over 60 days, focusing on various digital advertising strategies employed to achieve cost-effective customer acquisition. The client aimed for a cost per acquisition (CPA) of $100 or less, targeting states including Florida, Michigan, New Hampshire, Ohio, Rhode Island, Tennessee, Texas, and Vermont.
Client Objectives
Campaign Overview
The campaigns managed during this period included various targeted advertising strategies across different platforms:
Performance Summary of July and August 2024:
Auction Insights indicates our ads are doing better than our competitors.
Key Strategies for our Google Ads Success
Company Overview
Green Attics Heating and Cooling specializes in sustainable HVAC and insulation solutions for the Dallas-Fort Worth (DFW) area, focusing on energy-efficient comfort for both residential and commercial clients.
Campaign Objective
Green Attics launched a targeted Meta Ads campaign to promote its HVAC and insulation services in the DFW area. The primary objective was to generate quality leads for specific services, including duct cleaning, spray foam insulation, and attic blown insulation, while driving brand awareness and engagement within the local market. The campaign aimed to increase the company’s client base and educate homeowners on the benefits of energy-efficient solutions through a targeted and cost-effective digital marketing strategy.
Campaign Strategy & Execution
The Meta Ads campaign was structured around three core services:
1. Duct Cleaning
2. Spray Foam Insulation
3. Attic Blown Insulation
Each campaign was designed with a clear value proposition, highlighting Green Attics’ commitment to energy efficiency and comfort. The ads leveraged geo-targeting to focus on the northern DFW metroplex, ensuring they reached potential customers in key service areas.
Campaign Analysis & Insights
The campaigns demonstrated that targeted messaging for specific services effectively engages audiences interested in energy-efficient home improvements. The attic blown insulation campaign achieved the highest ROI, indicating that messaging around comfort and insulation is particularly resonant among DFW homeowners. The duct cleaning and spray foam insulation campaigns, while effective, suggested areas for optimization, particularly in cost per lead.
Key Results:
    – Reach: 11,478Â
    – Leads: 16Â
    – Cost per Lead: $57.10Â
    – Total Spend: $913.64Â
    – Reach: 11,655Â
    – Leads: 16Â
    – Cost per Lead: $84.55Â
    – Total Spend: $1,352.82Â
    – Reach: 25,233Â
    – Leads: 28Â
    – Cost per Lead: $52.37Â
    – Total Spend: $1,466.34Â
Key Takeaways:
 – Attic blown insulation had the highest ROI, resonating well with homeowners.
 – Campaigns generated high-quality leads and increased local brand visibility.
 – Insights highlight optimization opportunities for duct cleaning and spray foam insulation campaigns.
Conclusion
Green Attics’ Meta Ads campaign effectively generated high-quality leads and boosted brand visibility in the DFW market. By strategically targeting local homeowners with relevant messaging, Green Attics strengthened its position as a go-to provider for energy-efficient HVAC and insulation solutions. With insights from this campaign, Green Attics is well-positioned to optimize future advertising efforts and continue its growth in the sustainable home solutions market.
Ad Samples:
Starting Point (July 2023):
– Authority Score: 12
– Organic Search Traffic: 900 visits/month
– Backlinks: 148 links from 52 domains
Results After SEO Implementation (August 2024):
– Authority Score: 22 (Nearly doubled)
– Organic Search Traffic: 3,900 visits/month (Over 4x growth)
– Backlinks: 1,900 links from 228 domains (Massive increase)
Takeaway:
– Strong improvements in traffic and visibility.
– A proven approach to help businesses attract more customers.
– Clear success in boosting their online presence.
Starting Point (September 2022):
– Authority Score: 10
– Organic Search Traffic: 1,200 visits/month
– Backlinks: 8,900 links from 389 domains
After SEO Efforts (June 2024):
– Authority Score: 27 (Nearly tripled)
– Organic Search Traffic: 9,400 visits/month (Nearly 8x growth)
– Backlinks: 10,000 links from 2,200 domains (Huge expansion)
Impact:
– Significant growth in traffic and authority.
– More visibility to attract customers.
– Clear results from targeted SEO strategies.
– Initial Status (September 2023):
– Authority Score: 10
– Organic Search Traffic: 789 visits/month
– Backlinks: 34 links from 11 domains
– Results After SEO Implementation (September 2024):
– Authority Score: 22 (More than doubled)
– Organic Search Traffic: 6,400+ visits/month (8x increase)
– Backlinks: 814 links from 311 domains (Significant growth)
What This Means for Their Business:
– Dramatic improvement in visibility online.
– More local traffic and customer engagement.
– Better online authority to rank higher in searches.
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